Sales development, January

Turnover for the H&M Group increased in January 2004 by 14 per cent compared with the corresponding period last year.

Sales increase per month in per cent excluding currency rate changes:

2000/01 2001/02 2002/03 2003/04

December 7 10 16 11
January 22 8 18 14
February 16 16 10
March 27 16 8
April 15 12 12
May 20 11 9
June 21 19 8
July 18 18 8
August 26 16 5
September 34 8 6
October 18 26 10
November 20 14 4
Whole year 20 14 9

Sales development in the month of February will be published together with the three month report on 25th March 2004 at 8.30 CET.

Rolf Eriksen
Managing Director

Contact person:

Carl-Henric Enhörning +46-8-796 5410