The general meeting is the company’s highest decision-making body and is the forum in which shareholders exercise their right to decide on the company’s affairs.

The ordinary general meeting (the annual general meeting) is held once a year in order to carry out tasks such as adopting the group’s annual report and accounts, discharging the members of the board of directors and the CEO from liability and deciding how the profit for the past financial year is to be allocated.

Extraordinary general meetings can be held where there is a particular need to do so.

H&M's Annual General Meeting 2021

H&M’s Annual General Meeting 2021 will be held digitally (virtually) on Thursday 6 May 2021 at 3 p.m, combined with the opportunity to vote by post before the digital meeting.

Shareholders have the right to raise matters at the meeting provided that such request is received by the board of directors by 18 March 2021. For practical reasons, however, H&M would prefer such requests to be sent by 11 March 2021.

The request should be sent to H & M Hennes & Mauritz AB, The Board of Directors, Attn. Carola Ardéhn, 106 38 Stockholm, Sweden or emailed to: (please note that it is not possible to register for the meeting via this email address).

As usual, shareholders are welcome to ask questions during the annual general meeting. To help us answer these questions, please submit them to H&M in advance by email: (please note that it is not possible to register for the meeting via this email address).


The full-year report published January 29, 2021 included the following information:

Dividend Policy

The board of directors’ intention is for the H&M group to continue to provide shareholders with a good return while ensuring that,
growth and investments in the business can proceed with a continued strong financial profile and freedom of action. Based on this, the board of directors has proposed a dividend policy stating that the ordinary dividend over time should exceed 50 percent of profit after tax and additionally that identified surplus liquidity – taking into consideration the capital structure target and investment requirements – can be distributed to shareholders through an extra dividend or a buyback programme.

Dividend Comment

The board aims for the H&M group to have sustainable and profitable growth, thereby allowing a good return to the shareholders.
The company’s financial position remains strong and at present the board’s assessment is that there are good prospects of a cash dividend in autumn 2021. However, since it is not currently possible to get a full overview of the consequences of the ongoing pandemic, during the year the board will come back with a proposed date and level for resuming the dividend.

Annual general meetings