Organisation and Management

The H&M group has a multi-brand matrix organisation with currently eight well-defined brands: H&M, COS, & Other Stories, Monki, Weekday, H&M Home, ARKET and Afound.

Each brand is headed by a responsible individual and has local sales organisations. Centrally, there are a number of group functions that support each brand in order to enjoy the advantages of these common areas, so that each brand and country works purposefully according to central policies and guidelines.

The chief executive officer, who is appointed by the board of directors, is responsible for day-to-day management of the H&M group and appoints the members of the executive management team, which is made up of the CEO plus nine others – six of whom are women. The executive management team is made up of the CEO, CFO, the two people with responsibility for the H&M brand, the head of new business (which includes COS, & Other Stories, Monki, Weekday, H&M Home, ARKET and Afound), the heads of the business development, human resources, sustainability and communications functions, and the COO, who has responsibility for the functions advanced analytics and AI, expansion, insights & analytics, IT, logistics and production. Those responsible for the other group functions are appointed by the chief financial officer.


H&M Group

CEO Karl-Johan Persson

CFO Jyrki Tervonen


Group Functions:

Business Development Daniel Claesson

Controlling Fredrik Nilsén

Human Resources Doris Klein

Sustainability Anna Gedda

Investor Relations Nils Vinge

Legal Fredrik Björkstedt

Communications Kristina Stenvinkel

Accounting Anders Jonasson

Security Cenneth Cederholm

COO Helena Helmersson

Advanced Analytics & AI Arti Zeighami

Expansion Sam Miller

Insights & Analytics Marcus Moltubak

IT Joel Ankarberg

Logistics Fredrik Boije, acting

Production David Sävman





Fredrik Olsson, Managing Director
Madeleine Persson, Managing Director

New Business
Anna Attemark, Head of New Business

Marie Honda, Managing Director

Daniel Herrman, Managing Director

Jennie Dahlin Hansson, Managing Director

& Other Stories
Karolina Gutke, Managing Director

H&M Home
Peter Klagsmark, Managing Director

Lea Rytz Goldman, Managing Director

Joanna Hummel, Managing Director

H&M Group uses cookies to give you the best experience on our website. If you continue to use our services, we'll assume that you're happy with this. Find out more about cookies.