Organisation and Management

The H&M group has a multi-brand matrix organisation with well-defined brands: H&M, H&M Home, COS, & Other Stories, Monki, Weekday, ARKET and Afound.

Each brand is headed by a responsible individual and has local sales organisations. Centrally, there are a number of group functions that support each brand in order to enjoy the advantages of these common areas, so that each brand and country works purposefully according to central policies and guidelines.

The chief executive officer, who is appointed by the board of directors, is responsible for day-to-day management of the H&M group and appoints the members of the executive management team, which is made up of the CEO plus twelve others – five of whom are women. The executive management team is made up of the CEO, CFO, the two people with responsibility for the H&M brand, the head of new business (which includes COS, & Other Stories, Monki, Weekday, ARKET and Afound), the two people with responsibility for business tech and the heads of the following group functions: expansion, strategy & transformation, human resources, sustainability, supply chain and communications. Those responsible for the other group functions are appointed by the chief financial officer.

 

H&M Group

CEO Helena Helmersson

CFO Adam Karlsson

 

Group Functions:
 

Business Tech* CPO Daniel Claesson

CTO Joel Ankarberg, acting

Controlling Fredrik Nilsén

Expansion Sam Miller

Human Resources Doris Klein

Sustainability Anna Gedda

Legal Fredrik Björkstedt

Communications Kristina Stenvinkel

Accounting Anders Jonasson

Security Cenneth Cederholm

Insights & Analytics Marcus Moltubak

Strategy & Transformation Joel Ankarberg

Supply chain** David Sävman

 

     

Brand:
 

H&M and H&M Home
Fredrik Olsson, Managing Director
Daniel Ervér, Managing Director

New Business
Anna Attemark, Head of New Business

COS
Lea Rytz Goldman, Managing Director

& Other Stories
Karolina Gutke, Managing Director

Monki
Jennie Dahlin Hansson, Managing Director

Weekday 
Daniel Herrmann, Managing Director

ARKET
Pernilla Wohlfahrt, Managing Director

Afound
Joanna Hummel, Managing Director

*Business tech will gradually become a new function during the spring. It will include the functions IT, Business development and Advanced analytics & AI.

**Supply chain includes logistics as well as production.

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