Each brand is headed by a responsible individual and has local sales organisations. Centrally, there are a number of group functions that support each brand in order to enjoy the advantages of these common areas, so that each brand and country works purposefully according to central policies and guidelines.
The chief executive officer, who is appointed by the board of directors, is responsible for day-to-day management of the H&M group and appoints the members of the executive management team, which is made up of the CEO plus twelve others – five of whom are women. The executive management team is made up of the CEO, CFO, the two people with responsibility for the H&M brand, the head of new business (which includes COS, & Other Stories, Monki, Weekday, ARKET and Afound), the two people with responsibility for business tech and the heads of the following group functions: expansion, strategy & transformation, human resources, sustainability, supply chain and communications. Those responsible for the other group functions are appointed by the chief financial officer.
CEO Helena Helmersson
CFO Adam Karlsson
Business Tech* CPO Daniel Claesson
CTO Joel Ankarberg, acting
Controlling Fredrik Nilsén
Expansion Sam Miller
Human Resources Doris Klein
Sustainability Anna Gedda
Legal Fredrik Björkstedt
Communications Kristina Stenvinkel
Accounting Anders Jonasson
Security Cenneth Cederholm
Insights & Analytics Marcus Moltubak
Strategy & Transformation Joel Ankarberg
Supply chain** David Sävman
H&M and H&M Home
& Other Stories
*Business tech will gradually become a new function during the spring. It will include the functions IT, Business development and Advanced analytics & AI.
**Supply chain includes logistics as well as production.