Each brand is headed by a responsible individual and has local sales organisations. Centrally, there are a number of group functions that support each brand in order to enjoy the advantages of these common areas, so that each brand and country works purposefully according to central policies and guidelines.
The chief executive officer, who is appointed by the board of directors, is responsible for day-to-day management of the H&M group and appoints the members of the executive management team, which is made up of the CEO plus nine others – six of whom are women. The executive management team is made up of the CEO, CFO, the two people with responsibility for the H&M brand, the head of new business (which includes COS, & Other Stories, Monki, Weekday, ARKET and Afound), the heads of the business development, human resources, sustainability and communications functions, and the COO, who has responsibility for the functions advanced analytics and AI, expansion, insights & analytics, IT, logistics and production. Those responsible for the other group functions are appointed by the chief financial officer.
CEO Helena Helmersson
CFO Adam Karlsson
Business Development** Daniel Claesson
Controlling Fredrik Nilsén
Human Resources Doris Klein
Sustainability Anna Gedda
Legal Fredrik Björkstedt
Communications Kristina Stenvinkel
Accounting Anders Jonasson
Security Cenneth Cederholm
Advanced Analytics & AI** Arti Zeighami
Expansion Sam Miller
Insights & Analytics Marcus Moltubak
IT** Joel Ankarberg
Logistics Fredrik Boije
Production David Sävman
& Other Stories
* H&M Home is included in the H&M brand's organisation.
** The functions Business Development, IT and Advanced Analytics & AI will successively become part of a new function called Business Tech that will be led by CPO Daniel Claesson and CTO Joel Ankarberg, acting.