Our Way, or “The H&M Way” combines our culture, values and guidelines and is shared by all the brands in the H&M group. “The H&M Way” defines who we are, what we do and how we do it.

We are a value-driven, customer-focused, creative and responsible fashion company.
Fashion, team spirit and constant improvements are essential to us. When we do business “The H&M Way” we do so ethically, honestly and responsibly. We continually encourage our suppliers and other business partners to do the same.

Read more about ”The H&M Way” below