In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 51 online markets and stores in 74 markets.
H&M Group’s ten largest markets, third quarter 2020
| Markets* | Stores (31 Aug 2020) |
| Germany | 459 |
| UK | 294 |
| France | 227 |
| China | 513 |
| Sweden | 171 |
| Russia | 150 |
| Italy | 177 |
| Poland | 192 |
| Switzerland | 99 |
| Others* | 2,175 |
| Franchise stores** | 278 |
| Total number of stores: | 5,043 |
* E-commerce is available in 52 markets (per October 2020) including the group’s ten largest markets and the three franchise markets below with *.
** United Arab Emirates*, Kuwait*, Qatar, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.
