The brands within H&M Group are available through physical and online stores in many markets globally.
Store count per brand
Number of stores and markets 31 Aug 2020
|Brand||Stores||Store Markets||Online Markets|
|& Other Stories||72||21||31|
*Concept stores. H&M HOME is also included with shop-in-shop in 394 H&M stores.
**52 markets include Australia where H&M launched online in October 2020. Per Aug 31 the number of online markets was 51.