To use our influence to bring systemic change to the entire fashion industry is one of H&M Group’s greatest missions — from improving the livelihood of the people working in our suppliers’ factories to encouraging our customers to recycle their clothes through our garment recycling scheme
We want our customers to be proud of what they wear, not only because they look and feel good in their clothes, but also because of the way the clothes have been made and the environmental and social impact the garments have had.
Today, sustainable fashion goes way beyond organic cotton tees. All the brands within
Showing that sustainable fashion has a place on both the red carpet as well as a natural part of our day-to-day lives is just one of the ways in which we are pushing the development forward towards a more sustainable fashion future.