News article

& Other Stories reaches China on Tmall shopping platform

It is with great delight that & Other Stories makes their debut in China on Alibaba’s Tmall.

29 Aug, 2019

Starting Thursday, August 29, Chinese customers will be able to find a curated selection of & Other Stories’ collections of ready-to-wear, shoes, bags, jewellery and accessories, getting the best possible shopping experience through Tmall’s expertise. With collections created by three different design ateliers located in Paris, Stockholm and Los Angeles, & Other Stories offers inspiration and unparalleled style diversity within one brand.

“Our customer is a woman with a love for fashion who wears what feels right to her and reflects her personality. We would like our collections to bring every woman joy, no matter her age or style. With our launch on Tmall, the visual world of & Other Stories reaches new fashion-loving customers and we can’t wait to get to know them”.

                                                        Sanna Lindberg, Managing Director, & Other Stories. 

Since & Other Stories launch in 2013, there has been a strong demand for our collections from fashion-savvy women all around the globe. With the launch on Tmall, & Other Stories is now finally able to cater to the Chinese market.

Visit & Other Stories on Tmall

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