This online launch will bring the visual world of & Other Stories to a whole new fashion-loving market. For the first time, Chinese customers will be able to find a wide selection of & Other Stories’ ready-to-wear, shoes, bags, jewellery and accessories, getting the best possible shopping experience through Tmall’s expertise.
“We are very happy to announce our partnership with Tmall, which makes our collections available in China for the very first time. We look forward to the launch this autumn and can’t wait to get to know our Chinese customers and seeing their interpretations of our wardrobe treasures.”
Sanna Lindberg, Managing Director, & Other Stories.
“& Other Stories is an incredibly innovative brand. We are delighted that they will be launching on Tmall to connect with the more than 700 million consumers across our platforms. This collaboration marks another important milestone in our long-standing partnership with H&M Group brands, and we look forward to continue working together to bring elevated shopping experiences to Chinese consumers.”
Jessica Liu, General Manager of Tmall Fashion and Luxury, Alibaba Group
& Other Stories currently has 70 stores and their online shop stories.com delivers to 15 countries in Europe, the U.S. and Korea.
About & Other Stories
& Other Stories was launched in March 2013 and offers women a wide range of shoes, bags, accessories, beauty and ready-to-wear. Design ateliers in Paris, Stockholm and Los Angeles design diversified fashion and beauty collections with great attention to detail and quality.
Launched in 2008, Tmall (www.tmall.com) caters to consumers looking for branded products and a premium shopping experience. A large number of international and Chinese brands and retailers have established storefronts on Tmall. According to Analysys, Tmall was China’s largest third-party platform for brands and retailers in terms of gross merchandise value in 2017. Tmall is a business of Alibaba Group.
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