“It has been a dream to work with H&M HOME. I hope people enjoy the collection as much as I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)!”
Known for his modern, glamorous aesthetic – with a whisper of irreverence – Jonathan established his company in New York City in 1993. The brand’s manifesto underlies everything Jonathan designs: “We believe colours can’t clash;” “We believe minimalism is a bummer;” and, above all, “If your heirs won’t fight over it, we won’t make it.” Tapping into Jonathan’s belief that your home should make you happy, the Jonathan Adler and H&M HOME collaboration focuses on the social areas of the living room and lounge, with the campaign images shot in Adler’s inspirational New York City home.
“Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler. His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world.”
Evelina Kravaev Söderberg, H&M HOME’s Head of Design and Creative.