With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores and on hm.com in India. H&M opened its first store in India in 2015 and launched shop online at hm.com in 2018.
“We see huge potential in India and look forward to making our brand available to new customer’s across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India.”
Janne Einola, Country Manager, H&M India
Millions of online shoppers across India will now have access to all H&M products on Myntra.com. H&M and Myntra launched a campaign together featuring young Bollywood actors such as Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal, giving the customers a glimpse of the fashion looks that will be available on the H&M store on Myntra.
H&M’s online store on Myntra offers over at launch around 15,000 styles of fashion items for ladies, men’s, teens and children. Special fashion collections such as Richard Allan x H&M and H&M Studio AW’19 are part of the product assortment available to customers on Myntra.