H&M GROUP SALES DEVELOPMENT IN MARCH

In the month of March 2008, sales in local currencies including VAT increased by 3 per cent compared to March previous year. The late spring in combination with calendar effects have had a negative impact on the sales during the month.

Sales increase per month in per cent excl. currency rate changes:

2004/05 2005/06 2006/07 2007/08
December 13 14(4) 16(5) 10(-1)
January 5 15(5) 16(5) 17(3)
February 6 11(2) 15(5) 24(10)
March 20 0(-8) 29(17) 3(-8)
April 15 9(1) 21(8)
May 18 13(5) 10(-2)
June 18 9(1) 17(5)
July 12 11(2) 14(2)
August 17 15(5) 11(-1)
September 7 9(0) 25(12)
October 10 12(3) 15(3)
November 11 11(2) 14(1)

Whole year 13 11(2) 17(5)

The figure in parenthesis represents the sales development in comparable H&M units. Comparable units mean the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M’s financial year extends from
1 December to 30 November.

The number of stores amounted to 1,546 on 31 March 2008 versus 1,386 on 31 March 2007.

Sales development in the month of April will be published
on Thursday 15 May 2008 at 8.00 CET.

Rolf Eriksen, Managing Director

Contact person: Nils Vinge, Head of IR +46-8-796 5250

Press pictures and background information for editorial use can be down loaded from www.hm.com

The information in this sales development is that which
H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden’s Securities Market Act. It was released for publication at 08.00 (CET) on 15 April 2008.