Press release

Jewel colours and metallic shine at H&M cosmetics for autumn

The new autumn makeup ‘by H&M’ is based on the most dramatic and glamorous of the seasonal trends at H&M; Barococco, with a colour palette of deep jewel tones and shimmering metallic. The extravagant uniform- and lingerie inspired collection is teamed with shimmering eye makeup to pale skin and glossy lips.

Deep tones of gold, emerald, ruby and turquoise are contrasted with beige and soft pastel eye shadows in duo-packs. Eyes are sharply accentuated with eye liner in silver or black, or with soft eye pencils in black or gold. Body glitter in silver or gold add extra elegance and party feeling. Finally, to complete the look, glossy lips in scarlet, burgundy or soft pink and nails in scarlet or mother-of-pearl turquoise or gold.

H&M produces their own makeup and skincare products; by H&M. The product range has been created for fashion conscious women and men and includes a wide selection of coordinated makeup products that are updated every season. In addition, the collection includes accessories like brushes, makeup- and toilet bags and body care products for both women and men. H&M:s own cosmetics range also includes products complementing the young collection.

Press pictures can be downloaded from www.hm.com.

For more information please contact:
Annacarin Björne, telephone: + 46 8 796 57 57
E-mail: annacarin.bjorne@hm.com

Liv Asarnoj, telephone: + 46 8 796 53 82
E-mail: liv.asarnoj@hm.com