We are working with our supply-chain partners to eliminate all sourcing from producers that present a high-level risk of sourcing from ancient and endangered forests. Our goal is to by the end of 2025, only have fibres in our products that originates from FSC certified forests, recycled origin or are made of other fibre alternatives such as agricultural residues. This is in addition to the requirement that our man-made cellulosic producers must be verified as low risk by the CanopyStyle audit. You can always read more about our MMC commitment in our Animal Welfare & Material Ethics policy.
“Our goal is to by the end of 2025, only have fibres in our products that originate from FSC-certified forests”
Canopystyle Initiative and Forestmapper
We want to push the viscose industry in a better direction and have engaged with the environmental non-profit organisation Canopy, along with more than 160 major brands. H&M Group was one of the founding members of the CanopyStyle Leader for Forest Conservation and has been working actively with the initiative since 2014. The goal is to eliminate the use of MMC fibres sourced from ancient and or endangered forests. In addition, the initiative wants to close the loop for textiles by supporting the development of next-generation fibres, made from innovative sources such as agricultural residues and recycled textiles.
We have also contributed to the development of the ForestMapper, a public, first-of-its-kind interactive tool. ForestMapper help companies identify risks connected to forests, and therefore make more informed purchasing decisions when it comes to fibre sourcing and forest products.
"We want to close the loop for textiles by supporting the development of next-generation fibres, made from innovative sources such as agricultural residues and recycled textiles."
Roadmap Towards Responsible Viscose
H&M Group has signed the Roadmap towards responsible viscose and modal fibre manufacturing initiated by Changing Markets. The objective of the roadmap is to move viscose and modal producers towards a closed-loop manufacturing system. It also sets up general requirements for responsible brands regarding:
• sourcing policies
• supply chain transparency
• assessment of supply chain
• monitoring of production facilities
• grievance and remediation procedures
In line with the roadmap, H&M Group has an MMC policy. Due to traceability challenges in the MMC industry, we have developed the traceability system Connected, together with Control Union. This system will help us trace MMC — from fibre to final product — and enable us to steer our sourcing towards low-risk producers. By the end of 2020, 100% of H&M groups’ man-made cellulosic fibres will be disclosed and sourced from low-risk suppliers that have attained a green shirt in the Hot Button Report. Today the majority of our viscose used comes from Birla and Lenzing, we also source from Enka and Tangshan Sanyou.
Together with the other brands within the ZDHC, we are gradually working towards our 2025 goal: to only use producers of viscose and other MMC fibres found to have good environmental practices, such as closed-loop processing of water and chemicals.