Stella McCartney in design collaboration with H&M

Stella McCartney comments: ‘Designing a one off collection for H&M is one of the most exciting and innovative ways to introduce my clothes to a broader range of women.’

Following the highly successful limited-edition collection designed by Karl Lagerfeld for autumn 2004, the ‘Stella McCartney for H&M’ line is a one-time collection that will be available at H&M stores in November. The collection will be sold in selected H&M stores across Europe and North America.

‘We are thrilled to collaborate with Stella McCartney,’ says H&M Head of Design, Margareta van den Bosch. ‘Her designs are modern and cool yet classic and wearable. We have long admired her sense of tailoring and femininity. Consumer research further confirmed the strong appeal of her brand. We are looking forward to bringing our customers this unique collaboration this autumn.’

Stella McCartney launched her eponymous label in 2001 as a joint venture with Gucci Group. The brand already includes a successful range of women’s ready-to-wear, accessories, fragrance, eyewear as well as an acclaimed performance range with adidas. The Stella McCartney brand is distributed in 43 countries and operates three flagship stores in London, New York and Los Angeles.

Founded in Sweden in 1947, H&M is synonymous around the world with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 45,000 employees and around 1,100 stores in 21 countries.

Contact persons:
Annacarin Björne, telephone: + 46 8 796 57 57,
E-mail: annacarin.bjorne@hm.com.
Liv Asarnoj, telephone: + 46 8 796 53 82,
E-mail: liv.asarnoj@hm.com.

Press pictures and background information for editorial use can be down loaded from www.hm.com.