Our values

Individually, our values may seem obvious. But put them together and our unique company culture is born. Our values are part of who we are, what we stand for and how we act.

We are one team

Our great colleagues make the difference. It’s when we share our skills, knowledge and experience we become one team. Diversity makes us strong.

We encourage and help each other to achieve our goals, while always having our customers’ and company’s best interest in mind.

We win as a team, we lose as a team. We have fun as a team. We’re on this great shared adventure together.

We believe in people

With belief and trust in the people around you, anything is possible. That’s why we build our workplace on trust, respect, inclusiveness and integrity.

We challenge you with great responsibility from the start, because when you develop, the company develops too. Every one of us can make a difference.

So have fun, be yourself and respect others for who they are. Together we can do great things.

Entrepreneurial spirit

The day we stop acting like entrepreneurs, we’ll be just another fashion company. Our success is built on creativity,  innovation and the excitement of making immediate impact. So whatever our role, we look for opportunity and take initiatives that set our business in motion.

Although we’re big, breaking new ground is just as important today as it was when we started. We’re still competing for every single customer’s heart, and we work hard to continue to be their first choice. Every day. Everywhere.

Constant improvement

We’re extremely proud of what we’ve accomplished, but we’re still far from perfect. We never stop, we never settle, we redefine our limits and stretch our expectations as we do business and interact with the world around us.

It’s the small every day improvements that make the big difference. Great ideas can come from anywhere and we act on the best ones. If there’s a better way forward, we will discover it.


Being cost-conscious is about keeping an eye on expenses and making smart, sustainable choices even in the small, every-day things. So we look for the ideas and solutions that bring value to our business, while avoiding careless spending.

The best way to invest in the future is to take good care  of our people, our products, our customers and our planet. Let’s use our resources responsibly.

Straightforward and open-minded

We value diversity in people and ideas, as much as in  personal style. Having an open mind about people and the world around you brings positive energy, and creates an  inclusive and welcoming workplace.

Conversations lead to great things. That’s why we encourage everyone to give and accept feedback, and always speak  to each other directly and not behind people’s backs. Every conversation is a two-way conversation. So be open and honest, yet humble and respectful.
Dare to stand up for your ideas and inspire others to do the same.

Keep it simple

The smartest solution to any challenge is often a simple one. So use your common sense. Trust your colleagues’ good judgment. Don’t over-analyse, or complicate things with bureaucracy or hierarchy. It will slow down our speed.

Try things out. And let the values be your guide.

It’s as simple as that.