The H&M group has a multi-brand matrix organisation with well-defined brands: H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET and Afound.
Organisation and management
Each brand is headed by a responsible individual and has local sales organisations. Centrally, there are a number of group functions that support each brand in order to enjoy the advantages of these common areas, so that each brand and country works purposefully according to central policies and guidelines.
The chief executive officer, who is appointed by the board of directors, is responsible for day-to-day management of the H&M group and appoints the members of the executive management team, which is made up of the CEO plus fourteen others. The executive management team is made up of six women and nine men, and comprises the CEO, CFO, the two people with responsibility for the H&M brand, the person with responsibility for Portfolio Brands (which include COS, & Other Stories, Monki, Weekday and ARKET), the person with responsibility for Business Ventures (which include Afound and Treadler), the two people with responsibility for Business Tech, and the heads of the following group functions: Expansion, Strategy & Transformation, Human Resources, Sustainability, Supply Chain, Communications and The Laboratory. Those responsible for other group functions are appointed by the CFO.
CEO Helena Helmersson
CFO Adam Karlsson
Daniel Claesson, Chief Product Officer
Alan Boehme, Chief Technology Officer
Controlling Fredrik Nilsén
Expansion Sam Miller
Human Resources Anna von der Burg, acting
Sustainability Leyla Ertur
Legal Fredrik Björkstedt
Communications Andreas Eriksson
Accounting Anders Jonasson
Security Cenneth Cederholm
Strategy & Transformation Joel Ankarberg
Supply chain* David Sävman
H&M and H&M HOME
Fredrik Olsson, Managing Director
Daniel Ervér, Managing Director
Anna Attemark, Head of Portfolio Brands
Lea Rytz Goldman, Managing Director
& Other Stories
Karolina Gutke, Managing Director
Jennie Dahlin Hansson, Managing Director
Daniel Herrmann, Managing Director
Pernilla Wohlfahrt, Managing Director
Ellen Svanström, Head of Business Ventures
Joanna Hummel, Managing Director
Gustaf Asp, Managing Director
*Supply chain includes logistics as well as production.