The H&M group has a multi-brand matrix organisation with well-defined brands: H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET and Afound.

Each brand is headed by a responsible individual and has local sales organisations. Centrally, there are a number of group functions that support each brand in order to enjoy the advantages of these common areas, so that each brand and country works purposefully according to central policies and guidelines.

The chief executive officer, who is appointed by the board of directors, is responsible for day-to-day management of the H&M group and appoints the members of the executive management team, which is seventeen persons including the CEO. The executive management team is made up of seven women and ten men, and comprises the CEO, CFO, the two persons with responsibility for the H&M brand, the person with responsibility for Portfolio Brands (which include COS, & Other Stories, Monki, Weekday and ARKET), the person with responsibility for Business Ventures (which include Afound and Treadler), the head of Business Tech and the CPO and CTO reporting to that role, and the heads of the following group functions: Expansion, Strategy & Transformation, Human Resources, Sustainability, Supply Chain, Communications, The Laboratory and the Group Strategy Counsel. Those responsible for other group functions are appointed by the CFO.