H&M Group reaches fashion lovers across the globe and has come a long way since the first Hennes store opened in the Swedish city Västerås back in 1947. Today, we offer the world fashion and design in an exciting and sustainable way. Follow us on a tour through the years.

The ’40s & the ’50s

A new fashion chain for women opens in Sweden with a new and progressive concept: frequently updated fashion at affordable prices.
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The ’60s & ’70s

The ’M’ is added, and the product range grows to cover fashion for men, babies, kids and youths. Also, the first steps of a worldwide expansion are taken.
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The ’80s & ’90s

The European expansion continues and H&M’s fashion becomes available online for the first time. A successor takes place as CEO.
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The ’00s

H&M goes both west and east, new brands are added to the family, and Karl Lagerfeld makes a surprising announcement to the world of fashion.
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2010 and onwards

H&M opens the first stores in the Southern hemisphere, old garments are given a new life and & Other Stories is launched, followed by ARKET.
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