Goals and Ambition

At H&M Group, we consider the needs of present and future generations, and are aware that our entire business must be conducted in a way that is economically, socially and environmentally sustainable. This is why we set clear ambitions and bold goals.

Our sustainability work focuses on:

Leading the Change

  • Promote and scale innovation
  • Drive transparency

Circular & Climate Positive

  • Take a circular approach to how products are made and used
  • Use only recycled or other sustainably sourced materials
  • Create a climate-positive value chain

Fair & Equal

  • Provide fair jobs for all
  • Champion inclusion and diversity

“We want to use our size and scale to lead the change towards circular and climate positive fashion while being a fair and equal company.”

– Leyla Ertur, Head of Sustainability

We have set several ambitious goals for a sustainable fashion future, and will continue to do so. These are the main ones: 


By 2025, H&M Group will reduce:

  • Electrical intensity (kWh/sqm per opening hour) by 25% (2016 baseline).
  • Absolute transport-related emissions by 30% (2018 baseline).

By 2030:

  • Source 100% renewable electricity.
  • Reduce scope 1 and 2 GHG emissions by 40% (2017 baseline).
  • Reduce scope 3 GHG emissions from purchased raw materials, fabric production and garments by 59% per product (2017 baseline).

By 2040:

  • Achieve a climate positive value chain — one that creates an overall positive impact on the climate.


By 2020:

  • Achieve zero discharge of hazardous chemicals from our textile and leather supply chain.


By 2020:

  • Only source recycled cotton, organic cotton, or other more sustainable cotton.
  • Collect 25,000 tonnes of garments a year through our collection initiatives.

By the end of 2025:

  • All wood used in our products and packaging will be made of Forest Stewardship Council (FSC) certified materials, or fibres from alternative sources such as agricultural residues and post-consumer textiles.
  • To only source from producers of viscose and other MMC fibres that have good environmental practices, such as closed-loop processing of water and chemicals.
  • All our animal-based leather will be chrome-free and originate from more responsible sources.
  • All virgin wool and animal hair  will come from farms with good animal welfare practices that are certified to a credible standard* 

By the end of 2030:

  • Only use 100% recycled or other sustainably-sourced materials.

* By H&M Group approved scheme that both includes animal welfare and land management practices.


By 2025:

  • All packaging designed and produced by the H&M Group will be reusable, recyclable or composted.
  • Reduce packaging across our value chain by 25% (compared with 2018 baseline).
  • Reuse or recycle 100% of packaging waste from our own sites.

By 2030:

  • 100% of our packaging will be made from recycled or other sustainably-sourced material with a preference for recycled materials.


By 2020:

  • 100% of the facilities in our own operations will have water-efficient equipment.

By 2022:

  • Reduce water usage in production by 25% (2017 baseline).
  • Recycle 15% of the total water consumed during production.