Goals and ambition

At H&M Group, we consider the needs of present and future generations, and are aware that our entire business must be conducted in a way that is economically, socially and environmentally sustainable. This is why we set clear ambitions and bold goals.

Our approach to sustainability

Leading the change

  • Scale innovation.
  • Promote transparency.
  • Engage and partner for industrywide progress.

Circularity and climate

  • Net-zero climate impact across our value chain.
  • Net-positive impact on biodiversity.
  • Circular ecosystem for our products, supply chains and customer journeys.
  • Operate within planetary boundaries.

Fair and equal

  • Fair jobs for all.
  • Inclusive and diverse workplaces and communities.

Respect human rights


By 2025:

  • Design all our products for circularity using the Circulator.


By 2030:

  • Source 100% renewable electricity in our own operations and tier one and two suppliers.*
  • Reduce electrical intensity (kWh/sqm of sales area and opening hour) by 25% (2016 baseline).
  • Reduce scope 1, 2 and 3 greenhouse gas emissions by 56% (2019 baseline).**

By 2040:

  • Achieve net-zero.

* wherever renewable electricity is available for purchase
** excluding emissions from customers’ use of sold products.


By 2030:

  • Achieve toxic free fashion.


By the end of 2025:

  • Use 30% recycled materials in our products.
  • All polyester used in our products will be 100% recycled.
  • All wood used in our products and packaging will be made of Forest Stewardship Council (FSC) certified materials, or fibres from alternative sources such as agricultural residues and post-consumer textiles.
  • To only source from producers of viscose and other MMC fibres that have good environmental practices, such as closed-loop processing of water and chemicals.
  • All our animal-based leather will be chrome-free.
  • All virgin wool and animal hair  will come from farms with good animal welfare practices that are certified to a credible standard.* 

By the end of 2030:

  • Only source 100% recycled or more sustainably-sourced materials.

* By H&M Group approved scheme that both includes animal welfare and land management practices.


By 2025:

  • All packaging designed and produced by the H&M Group will be reusable or recyclable.
  • Reduce packaging across our value chain by 25% (2018 baseline),  including an absolute reduction in plastic packaging of 25% (2018 baseline).
  • Reuse or recycle 100% of packaging waste from our own sites.

By 2030:

  • Make 100% of our packaging from recycled or other sustainably-sourced material, with a preference for post-consumer recycled materials.


By 2022:

  • Reduce water usage in production by 25% (2017 baseline).
  • Recycle 15% of the total water consumed during production.

A new way to invest in our company, and our planet

In 2021 we launched our first sustainability bonds linked to our goals around circularity and climate.