We want all our products, prints, and graphics to always resonate with our Purpose, Brand DNA and Business Idea. So, we provide support and a general framework that guides the research and creative processes for all our creative work. We also promote diverse teams to reflect, respect and relate to our customers and communities.
Strategic partnerships
Partnerships are essential to help us leverage our ambitions within Inclusion and diversity. Our public work can serve as a corporate statement of values. Global partnerships help us improve internally and contribute to implementing support at national, regional, and international levels. Some examples of our global actions include:
In 2021, H&M Group joined the Refugee Women Mentorship Initiative, led by Tent Partnership for Refugees (Tent) and Catalyst. The initiative focuses on mentoring refugee women to enhance their opportunities to enter into employment.
World Economic Forum
World Economic Forum – Partnering for racial justice in business. As a founding member, we joined this initiative and have a chair in the advisory group/steering committee and the working group. The partnership’s overarching aim is to implement a compliant and harmonised global data collection approach. We hope to create a common language that establishes standards and universal principles for becoming an anti-racist organisation.
In 2022, H&M Group became a Founding Member of World Economic Forum’s Global Parity Alliance, a cross-industry group of companies taking action to accelerate diversity, equity and inclusion (DE&I) in the workplace and beyond. The Alliance seeks to promote DE&I best practices that benefit underrepresented groups and are hardwired across business processes, including creating equitable work opportunities, promoting supplier diversity, and launching inclusive products and services.
Unstereotype Alliance
Unstereotype Alliance – is an industry-led initiative convened by UN Women in 2017 to end the harmful gender stereotyping, often perpetuated through communications. The Alliance focuses on empowering people in their diversity (gender identity, race, ethnicity, socio-economic status, age, ability, sexuality, language, religion, education, body size, and more). It seeks to eradicate harmful stereotypes to help create an equal world. We joined at the beginning of 2021 in a three-year partnership involving all our brands.
Tent
In 2021, H&M Group joined the Refugee Women Mentorship Initiative, led by Tent Partnership for Refugees (Tent) and Catalyst. The initiative focuses on mentoring refugee women to enhance their opportunities to enter into employment. H&M Group, through the H&M brand, participates in this initiative in Germany, Italy and the Netherlands currently.
