Vision and strategy

From our very first day in 1947, our business has been about making fashion and the joy it can bring accessible to everyone — democratising what had previously been a privilege of the few.

Lead the change

  • Scale innovation
  • Promote transparency
  • Collaborate for industrywide progress

Support a circular fashion industry with net-zero climate impact

  • Become net-zero across our value chain by 2040, operating within planetary boundaries
  • Have a net-positive impact on biodiversity
  • Scale circular models and systems for our products, supply chains and customer journeys

Be a fair and equal company

  • Have a positive impact on people across our value chain
  • Support and promote inclusion and diversity in everything we do

Respect human rights

Today, the world looks different, but one thing remains the same – people want to enjoy fashion and we want to make fashion accessible for all. Our sustainability work brings us opportunities to grow in innovative ways and to develop our customer offering so we keep meeting and exceeding their expectations.  

To make the most of these opportunities, we challenge ourselves, question oldassumptions and look for new ways to do business that decouples our growth from the use of finite natural resources. Weinvest in new materials, technology and business models to drive change in the way we make and remake our products, and how our customers can experience fashion and design. 

From the resources we use and reuse,to how we work with people and the expectations we set for our suppliers, everything we do forms part of the social and environmental story of our products. We want to enable our customers to understand and be part of that story, so they can make informed choices and ultimately see more sustainable choices as the most desirable and attractive ones. 

Our industry is redefining itself and evolving, and so are we. We’ve been working on the sustainability of our business for more than 20 years, refining and reiterating our approach to address new challenges and take on board new knowledge. And we’re committed to keep learning, investing and taking action. 

Embracing sustainability

Meet Leyla Ertur, our Head of Sustainability, who explains how we work to achieve our goals.