Weekday is a Swedish street/fashion brand influenced by youth culture and street style. The brand offers a unique retail experience and a carefully curated mix of women’s, men’s and accessories assortments, as well as a small selection of external brands. What later became Weekday started in 2000 when four friends opened a small store in Stockholm called Weekend. Originally only open on Saturdays and Sundays, the store became so popular it expanded opening hours to seven days a week, creating the need for a name change. Weekday currently ships to 30 markets and has stores in 16 countries.