The general meeting is the company’s highest decision-making body and is the forum in which shareholders exercise their right to decide on the company’s affairs.

The ordinary general meeting (the annual general meeting) is held once a year in order to carry out tasks such as adopting the group’s annual report and accounts, discharging the members of the board of directors and the CEO from liability and deciding how the profit for the past financial year is to be allocated.

Extraordinary general meetings can be held where there is a particular need to do so.

H&M's Annual General Meeting 2021

H&M’s Annual General Meeting 2021 will be held digitally (virtually) on Thursday 6 May 2021 at 3 p.m, combined with the opportunity to vote by post before the digital meeting.

The CEO will not address the meeting. However, an address by the CEO will be made available on H&M’s website on the same day as the meeting takes place.

H&M is aware that many shareholders would like to ask questions about the company, and H&M welcomes such questions and encourages those who wish to raise general questions about the company to contact H&M by 18 March at the following address: H & M Hennes & Mauritz AB, att Årsstämma 2021, 106 38 Stockholm, or by email to

Shareholders are entitled to certain information at the AGM. The board of directors and the CEO shall, if any shareholder so requests and the board of directors believes that it can be done without material harm to the company, provide information regarding circumstances that may affect the assessment of an item on the agenda, circumstances that may affect the assessment of the financial situation of the company or its subsidiaries, and the company’s relations with another company within the group.

Digital participation
Shareholders who wish to attend the AGM digitally must: both be entered in the company’s register of shareholders kept by Euroclear Sweden AB in their own name by Wednesday, 28 April 2021, and notify their intention to attend the annual general meeting no later than Thursday, 29 April 2021, either in writing to the address H & M Hennes & Mauritz AB, c/o Euroclear Sweden AB, Box 191, 101 23 Stockholm (mark the envelope “Årsstämma 2020”) or by telephone to +46 (0)8 402 90 48 between 9.00 – 17.00 CEST Monday to Friday, stating that it concerns notice of attendance at the AGM, or on the company’s website at

Shareholders must state in the notice their name, personal identity number or company registration number and their telephone number (daytime), as well as the number of shares held.

Participants will be sent passes as usual. The pass will contain instructions for how to log in to the meeting, make contributions and vote. Further details can be found here and will also be sent to participants when they notify their intention to attend the AGM.

Digital participation is being arranged by Euroclear Sweden and its subcontractor Lumi. To attend the meeting the participant must access the Lumi AGM website at This website can be accessed from most web browsers on a computer, laptop or other internet-enabled device such as a tablet or smartphone. To participate in the AGM in this way the participant must log in at on the day of the AGM.

Postal voting
Shareholders who wish to participate in the AGM through postal voting must: both be entered in the company’s register of shareholders kept by Euroclear Sweden AB in their own name by Wednesday, 28 April 2021, and register their participation no later than 16.00 CEST on Wednesday, 5 May 2021 by submitting a completed and signed postal voting form by post to H & M Hennes & Mauritz AB, c/o Euroclear Sweden AB, Box 191, 101 23 Stockholm (mark the envelope “Årsstämma 2021”) or by email to, so that the postal vote is received by Euroclear Sweden AB by the time stated. Shareholders that are natural persons may also cast their votes electronically, using BankID verification, on Euroclear Sweden AB’s website Such electronic votes must be cast by at latest 16.00 CEST on 5 May 2021.

A special form is to be used for postal voting. The form is available here. Shareholders that are participating only through postal voting are not required to register for the meeting separately.

A power of attorney must be enclosed with the form if the shareholder is postal voting via a proxy. A power of attorney form will be provided by the company on request and is also available here. If the shareholder is a legal entity, the form must also be accompanied by a registration certificate or other authorisation document indicating the authorised signatory.

Shareholders have the right to raise matters at the meeting provided that such request is received by the board of directors by 18 March 2021.

To register, click here.


The three-month report published on 31 March 2021 included the following information:

Dividend Comment

The board aims for the H&M group to have sustainable and profitable growth, thereby allowing a good return to the shareholders. The company’s financial position remains strong and the board’s assessment is that there will be good prospects of a cash dividend in autumn 2021. However, since it is not currently possible to get a full overview of the consequences of the ongoing pandemic, and since the company received government support in the first quarter, the board will not be able to propose a dividend to the annual general meeting in May. The board will come back later in the year with a proposed date and level for resuming the dividend.

Annual general meetings