COS first opened on Regent Street, London in 2007, followed by the launch of the online store in 2011. The brand is available across Europe, Asia, North America, the Middle East and Australia, and offers reinvented classics and wardrobe essentials for women, men and children. With items made to last beyond the latest season, the collections merge lasting quality with timeless design. Committed to supporting the world of art and design through collaboration, COS partners with established and emerging artists, studios and galleries around the world. In 2018, COS presented Soma, a seasonless capsule menswear collection, through choreography by Wayne McGregor during the Pitti Uomo event in Florence. COS’ expansion continued in 2018, with its first stores in Russia and, via franchise, in Thailand, Lebanon and Saudi Arabia. COS also opened online in China, where the brand was very well received on the e-commerce platform Tmall.