CEO of H&M Group

Daniel Ervér, born in 1981, has been the president and chief executive officer of H & M Hennes & Mauritz AB since 31 January 2024

Daniel Ervér is 42 years old and has worked in the H&M group for 18 years, of which the last four years as responsible for H&M. He started as a summer trainee in 2005 and then became a controller in 2006. Since then, Daniel has been responsible for merchandising at H&M in Germany and the US, country manager for H&M Sweden, purchasing manager for H&M and responsible for H&M women and men. Daniel has studied a Degree of Master of Science in Business Administration at the University of Gothenburg and an exchange with ESSEC Business School in Paris, France.

The CEO is appointed by the board of directors and is responsible for the daily management of the company as directed by the board.

This means that the CEO must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, sustainability, expansion, development of the store network and of online and IT development.

The CEO reports to the board on the H&M group’s development and produces decision bases for investments, expansion, etc. The role of CEO includes contact with the financial market, the media and the authorities.

Shareholding in H&M: 76,900 shares

Daniel Ervér also holds 450,000 call options issued by Ramsbury Invest AB, with each option providing the right to buy one class B share in H&M during the 12-month period following the expiry of a three-year agreement dated 15 February 2024.