Leading the change

We’re commited to Leading the Change to a better fashion future. This starts with improving sustainability performance in our own value chain and demonstrating the resilience of sustainable business.

We amplify our positive impact by working with others — showing the potential for innovation and dialogue to speed transformation. Leading the Change is a mindset. It influences everything we do and contributes to achieving our ambition to become fully circular and climate positive, while being a fair and equal company.  


We focus on three key areas that maximise our impact:

  • Scale innovation. New materials, recycling technologies and  business models that promote circularity, improve resource use and enhance customers’ experience are needed to transform our business and the fashion industry. We identify, test and scale new solutions.
  • Promote transparency. Communicating openly and honestly about our business is vital for building meaningful relationships with colleagues, customers, investors, and others. Transparency alone does not improve sustainability performance, but creates accountability and comparability, pushing us to improve and encouraging others in our industry to do the same.
  • Engage and partner for industrywide progress. An important part of our approach is openly engaging with others within and outside our industry. Engaging with diverse perspectives challenges us to do better, accelerates innovation and supports our transparency efforts. Partnerships help us progress towards our sustainability ambitions faster than we could alone and have a positive impact beyond our own value chain.​

Vision and strategy

From our very first day in 1947, our business has been about making fashion and the joy it can bring accessible to everyone — democratising what had previously been a privilege of the few. Today, the world…
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Goals and ambition

At H&M Group, we consider the needs of present and future generations, and are aware that our entire business must be conducted in a way that is economically, socially and environmentally sustainable. This is why we set…
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Transparency

Being accountable.At H&M Group, transparency means sharing clear, accurate and relevant information about our supply chain, our products and our business standards and policies. It’s about knowing how and where our products are made and disclosing this information publicly…
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