News Article

Cheap Monday launching end of summer 2024

The revival of sleaze and skinny jeans begins with Cheap Monday, the brand that ignites individuality and self-expression. It’s denim for the next generation.

Dive into the counter-connected world of Cheap Monday. Originally launched in 2004, the brand is making a comeback, maintaining its edge and punk spirit while making it relevant for the next generation. Loud, hot-headed, and uncompromising, the denim lineup reflects the diverse traits and personalities of contemporary youth culture, with a focus on distressed denim and the revival of skinny jeans. The curated assortment, launching at the end of summer, will be available at, selected Weekday stores, and retailers.


Cheap Monday strikes a chord with today’s youth, empowering them to authentically express themselves through their clothing and freely experiment with their personal style.


Kim Holm, Managing Director at Weekday

Introducing the diverse selection of antihero fits: from super-stretch skinny jeans, low-waisted bootcuts, hyper-flared to slouchy and loose exaggerated designs. This first drop features a range of expressive yet affordable denim that embodies the Cheap Monday aesthetic. It’s all about reimagining history and creating your own, drawing inspiration from post-punk, pop, underground music, art, nepo babies, and true idols – all the weird allure that’s not for everyone, and that’s precisely the point.


Cheap Monday is a rush of restlessness, speed, and compulsion. Our design is pretty much a blend of contradictions, a multitude of personalities. Don’t let any single aspect define you; create your own multi-core.


Alice Shulman, Design Lead at Cheap Monday


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