News Article

Weekday launches digital drop Artifact 001 with The Fabricant

Together with digital fashion house The Fabricant, Weekday enters the world of digital items with limited-edition drop Artifact 001. It’s made up of two digital collectibles; an eye-catching pair of sunglasses in two different colours. Physical versions of the glasses, twins, will be sold at

Weekday has previously explored AI, avatars, AR-filters and virtual experiences. Now together with pioneering digital fashion house The Fabricant they venture into digital collectibles. The limited-edition drop Artifact 001 consists of 300 pieces in the shape of two digital collectibles; a one-of-a-kind pair of sunglasses in black and white.


The design inspiration comes from stalactites and stalagmites; the mineral formations that take thousands of years to take shape. It’s an exciting clash to bring something extremely old and organic into a digital layer we’ve only just started to scratch. I mean who knows, a digital collectible might outlast your average stalactite…

Alice Shulman, Design lead, Creative initiatives & Co-labs at Weekday


Artifact 001 goes live June 13 at 5pm CET at


To become the youth destination of the future we have to be progressive but also entertaining. We want to collaborate with forward thinkers and find innovative ways to engage with our community. In a Weekday way of course. I believe this is a great example of that, amazing sunnies!

Kim Holm, Managing director at Weekday


The Fabricant is a digital-only couture house that splices fashion with tech to redefine craftsmanship for the virtual space. It was founded in 2018 from a desire to reimagine what fashion could be as an entirely non-physical experience. Through its co-creation platform it is leading a digital fashion revolution that puts creators first and is committed to building a sustainable fashion industry where everybody thrives.