All our brands and ventures share the same passion for making great and more sustainable fashion and design available to everyone. Each brand has its own unique identity, and together they complement each other and strengthen H&M Group.
About us
H&M Group is a global fashion and design company, with over 4,000 stores in more than 81 markets and online sales in 61 markets.
70
markets
135,000
employees globally (2024)*
200
billion SEK in net sales in 2024*
80%
recycled or sustainably sourced materials in our commercial products, including 29.5% recycled materials in 2024*
*Figures from our Annual and sustainability report 2024.
Our way
We follow all regulations in the markets where we operate and aim to do the right thing. Acting with consistency and strong ethics helps us remain a trusted company and partner. This approach builds customer trust, earns respect from society, and makes us proud of the work we do.
The “Our way” document sums up H&M Group’s culture, values, policies and guidelines. It defines who we are, what we do and how we do it.
From a single store in 1947 we have grown into a family of brands, offering fashion and design to customers worldwide.
At H&M Group, we are guided by shared values. They are part of who we are, what we stand for and how we act.
We are a value-driven company that wants to lead the way to a more inclusive and diverse fashion industry.
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