Our future depends on our strong culture of innovation and entrepreneurship, a tireless focus on our customers and the ability to scale great ideas to benefit millions.
Business idea
There should be no compromise between exceptional design, affordable prices and sustainable solutions.
In 1947, our founder had a vision. Erling Persson wanted to make great fashion available to everyone and to do it in the right way. He built the foundation for a customer-focused, creative and value-driven company.
Our business
We offer clothing, accessories, footwear, cosmetics, home textiles, homeware and other products through our brands: H&M (including H&M HOME, H&M Move and H&M Beauty), COS, Weekday (inlcuding Cheap Monday and Monki), & Other Stories, ARKET, Singular Society and Sellpy. Our ventures, such as Looper Textile Co., focus on building scalable solutions, creating value for customers and exploring new revenue streams.
Through H&M Group Ventures, we support new business models, technologies, and solutions that can improve the customer experience and scale solutions that reduce the industry’s dependence on resource extraction and extend product life, such as through the development of innovative materials, new production processes or recycling technology. We also invest in start-ups like SRTX, Colorifix and Vestuá.
The customer in focus
Our customers guide everything we do. As their needs and preferences change, we work to meet them. We focus on improving their experience in every way—from designing products to connecting physical and online stores.
We believe everyone matters, and every person is unique. That’s why we build diverse teams. This helps us understand our customers better, offer relevant products, and support inclusion through our marketing and products.
Business growth and emissions reduction
H&M Group has a long history of working with environmental and social topics. Today, this work is part of how we run and develop our business.
Our business direction brings together growth, long-term profitability and greenhouse gas emissions reduction as areas we actively manage and follow up over time through reporting and internal processes.
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