Daniel Ervér, born in 1981, has been President and Chief Executive Officer of H & M Hennes & Mauritz AB since 31 January 2024.
CEO of H&M Group
Daniel Ervér has been with the H&M group since 2005 and responsible for the H&M brand since 2020. Starting as a summer trainee, he became a business controller in 2006. Since then, Daniel has been responsible for merchandising at H&M in Germany and the US, country manager for H&M Sweden, purchasing manager for the H&M brand and responsible for H&M womenswear and menswear. Daniel has a Master of Science in Business Administration from the University of Gothenburg and completed an exchange programme with ESSEC Business School in Paris, France.
Appointed by the Board of Directors, the CEO is responsible for the daily management of the company as directed by the board. The CEO’s role focuses on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, sustainability, expansion, development of the store network and of online sales, and IT development.
The CEO reports to the board on the H&M group’s development and produces supporting information for decisions on investments, expansion etc. The role of CEO includes contact with the financial market, media and authorities.
Shareholding in H&M: 85,896 shares*
Daniel Ervér also holds 450,000 call options issued by Ramsbury Invest AB, with each option providing the right to buy one class B share in H&M during the 12-month period following the expiry of a three-year agreement dated 15 February 2024.
*Shareholding is updated in conjunction with quarterly reports. Last updated on 29 January 2026.
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