Market Overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 50 online markets and stores in 73 markets.

H&M Group’s ten largest markets  31 Aug 2019

MARKETS* STORES
Germany 462
USA
580
United Kingdom
300
France
232
China 524
Sweden
178
Italy
178
Spain
168
Russia 142
Poland
189
Others* 2,019
Franchise stores**


256


Total number of stores: 4,972 

13
13
13

* E-commerce is available in 50 markets including the group’s ten largest markets and the three franchise markets below with *.

** United Arab Emirates*, Kuwait*, Qatar, Saudi Arabia*, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.  

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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