H&M Group’s ten largest markets 31 Aug 2019
Total number of stores: 4,972
* E-commerce is available in 50 markets including the group’s ten largest markets and the three franchise markets below with *.
** United Arab Emirates*, Kuwait*, Qatar, Saudi Arabia*, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.