Market Overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 51 online markets and stores in 74 markets.

H&M Group’s ten largest markets, first quarter 2020

 

Markets* Stores (29 Feb 2020)
Germany 460
USA 589
United Kingdom 302
France 230
Sweden 174
China 518
Italy  180
Spain 167
Russia 148
Poland 190
Others* 2,095
Franchise stores** 277
Total number of stores:
5,053
   
   
   
13
13
13

* E-commerce is available in 51 markets including the group’s ten largest markets and the three franchise markets below with *.

** United Arab Emirates*, Kuwait*, Qatar, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
  

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

H&M Group uses cookies to give you the best experience on our website. If you continue to use our services, we'll assume that you're happy with this. Find out more about cookies.