Market Overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 48 online markets and stores in 72 markets.

H&M Group’s ten largest markets  31 May 2019

MARKETS* STORES
FIRST STORE
Germany 462 1980
USA
575 2000
United Kingdom
302 1976
China
533 2007
France 234 1998
Sweden
178 1947
Italy
180 2003
Spain
167 2000
Russia 141 2009
Netherlands
137 1989
Others* 2,070  
Franchise stores**


257  


Total number of stores: 4,979 

13
13
13

* E-commerce is available in 48 markets including the group’s ten largest markets and the three franchise markets below with *.

** United Arab Emirates*, Kuwait*, Qatar, Saudi Arabia*, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand and Indonesia.  

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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