In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 53 online markets and stores in 74 markets.
H&M Group’s ten largest markets, first quarter 2021
|Markets*||Stores (28 Feb 2021)|
|Total number of stores:||4,949|
* E-commerce is available in 53 markets including the group’s ten largest markets and the four franchise markets below with * of which in Qatar H&M was online in March 2021.
** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.