Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 53 online markets and stores in 75 markets.

H&M Group’s ten largest markets, third quarter 2021

Markets*Stores (30 Sept 2021)
Germany444
USA549
UK272
France219
Sweden155
Russia161
Italy170
Netherlands122
Poland191
Spain154
Franchise268
Others*2,419
Total number of stores:4,856

* E-commerce is available in 53 markets including the group’s ten largest markets and the franchise markets below with*.

** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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