In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 53 online markets and stores in 74 markets.
H&M Group’s ten largest markets, second quarter 2021
| Markets* | Stores (31 May 2021) |
| USA | 552 |
| Germany | 450 |
| UK | 278 |
| Russia | 161 |
| Sweden | 160 |
| China | 489 |
| Switzerland | 95 |
| France | 223 |
| Netherlands | 126 |
| Italy | 171 |
| Others* | 2,208 |
| Franchise stores** | 271 |
| Total number of stores: | 4,913 |
* E-commerce is available in 53 markets including the group’s ten largest markets and the four franchise markets below with.
** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.
