In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 52 online markets and stores in 74 markets.
H&M Group’s ten largest markets, fourth quarter 2020
|Markets*||Stores (30 Nov 2020)|
|Total number of stores:||5,018|
* E-commerce is available in 52 markets including the group’s ten largest markets and the three franchise markets below with *.
** United Arab Emirates*, Kuwait*, Qatar, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.