In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 53 online markets and stores in 75 markets.
H&M Group’s ten largest markets, third quarter 2021
| Markets* | Stores (30 Sept 2021) |
| Germany | 444 |
| USA | 549 |
| UK | 272 |
| France | 219 |
| Sweden | 155 |
| Russia | 161 |
| Italy | 170 |
| Netherlands | 122 |
| Poland | 191 |
| Spain | 154 |
| Franchise | 268 |
| Others* | 2,419 |
| Total number of stores: | 4,856 |
* E-commerce is available in 53 markets including the group’s ten largest markets and the franchise markets below with*.
** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.
