Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 58 online markets and stores in 78 markets.

H&M Group’s store count per region

RegionStores (30 Nov. 2022)
The Nordics399
Western Europe1,079
Eastern Europe481
Southern Europe623
North & South America740
Asia, Oceania & Africa1,143
Total number of stores:4,465

Eastern Europe has been impacted by the war and the fact that all sales in Russia, Belarus and Ukraine were paused at the time of the invasion. In August stores in Russia were reopened to sell off the remaining stock as part of the winding down of the Russian operations. As the goods sold out, the stores were closed permanently. The stores in Belarus were also reopened during the autumn and sold off their stock. The last stores in Russia and Belarus closed on 30 November.