Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 54 online markets and stores in 75 markets.

H&M Group’s ten largest markets, fourth quarter 2021

Markets*Stores (30 Nov 2021)
Germany441
USA548
UK265
France216
Sweden148
Russia168
Italy169
Netherlands121
China445
Spain146
Franchise273
Others*2,134
Total number of stores:4,801

* E-commerce is available in 54 markets including the group’s ten largest markets and the franchise markets below with*.

** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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