Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 56 online markets and stores in 76 markets.

H&M Group’s store count per region, second quarter 2022

RegionStores (31 May 2022)
The Nordics410
Western Europe1,094
Eastern Europe654
Southern Europe633
North & South America734
Asia, Oceania & Africa1,177
Total number of stores:4,702

Sales in the Eastern Europe region have been impacted by the war and all sales in Russia, Belarus and Ukraine are
temporarily paused.