Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 57 online markets and stores in 77 markets.

H&M Group’s store count per region, third quarter 2022

RegionStores (31 Aug. 2022)
The Nordics405
Western Europe1,085
Eastern Europe654
Southern Europe628
North & South America733
Asia, Oceania & Africa1,159
Total number of stores:4,664

Eastern Europe has been impacted by the war and that all sales in Russia, Belarus and Ukraine were paused at the time of the invasion. In August stores in Russia were re-opened to sell off the remaining stock as part of the ongoing winding down of the Russian operations. The stores will gradually be permanently closed as goods sell out. The online store has remained closed.