In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 54 online markets and stores in 75 markets.
H&M Group’s ten largest markets, fourth quarter 2021
|Markets*||Stores (30 Nov 2021)|
|Total number of stores:||4,801|
* E-commerce is available in 54 markets including the group’s ten largest markets and the franchise markets below with*.
** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.