In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 53 online markets and stores in 74 markets.
H&M Group’s ten largest markets, first quarter 2021
| Markets* | Stores (28 Feb 2021) |
| USA | 559 |
| Germany | 451 |
| China | 502 |
| France | 224 |
| UK | 284 |
| Sweden | 162 |
| Russia | 155 |
| Spain | 165 |
| Italy | 172 |
| Poland | 192 |
| Others* | 2,083 |
| Franchise stores** | 269 |
| Total number of stores: | 4,949 |
* E-commerce is available in 53 markets including the group’s ten largest markets and the four franchise markets below with * of which in Qatar H&M was online in March 2021.
** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.
