In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, H&M Group is a global fashion and design company with 54 online markets and stores in 75 markets.
H&M Group’s ten largest markets, fourth quarter 2021
| Markets* | Stores (30 Nov 2021) |
| Germany | 441 |
| USA | 548 |
| UK | 265 |
| France | 216 |
| Sweden | 148 |
| Russia | 168 |
| Italy | 169 |
| Netherlands | 121 |
| China | 445 |
| Spain | 146 |
| Franchise | 273 |
| Others* | 2,134 |
| Total number of stores: | 4,801 |
* E-commerce is available in 54 markets including the group’s ten largest markets and the franchise markets below with*.
** United Arab Emirates*, Kuwait*, Qatar*, Saudi Arabia*, Egypt*, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand* and Indonesia*.
Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.
