The brands of H&M Group are available through physical stores and digital channels in markets globally.
Store count per brand
Number of stores and markets 28 Feb 2021
| Brand | Stores | Store Markets | Online Markets |
| H&M | 4,372 | 74 | 53* |
| COS | 280 | 44 | 34 |
| Monki | 119 | 20 | 31 |
| Weekday | 57 | 16 | 30 |
| & Other Stories | 74 | 22 | 33 |
| ARKET | 22 | 8 | 31 |
| Afound | 5 | 1 | 4 |
| H&M HOME** | 20 | 51 | 42 |
*H&M opened online in Qatar via franchise in March 2021.
**Concept stores. H&M HOME is also included with shop-in-shop in 402 H&M stores.
