The brands of H&M Group are available through physical stores and digital channels in markets globally.
Store count per brand
Number of stores and markets 30 Sept 2021
|Brand||Stores||Store Markets||Online Markets|
|& Other Stories||72||22||33|
* 75 markets including Panama where H&M opened via franchise in September 2021.
** Concept stores. H&M HOME is also included with shop-in-shop in 394 H&M stores.