Our way

‘Our way’ sums up H&M Group’s culture, values, policies, and guidelines. It defines who we are, what we do and how we do it.

We are a value-driven, customer-focused, creative, and responsible company.

How we treat both each other and the world around us matters: When we do business ’Our way’, we do so ethically, responsibly, sustainably, and transparently.

And we continually encourage our suppliers and other business partners to do the same — acting consistently and with a strong ethical compass is vital for us at H&M Group. That’s how we’ll continue being a company that is trusted, appreciated, valued and respected by customers and employees, as well as by society at large.