Welcome to Afound, a digital fashion outlet part of H&M Group offering great deals on fashion, beauty and interior for all. Believing that quality and style never go out of fashion, we carefully select products from past and present collections of H&M, Weekday, Monki, H&M HOME, COS, & Other Stories, and ARKET as well as many other fashion and lifestyle brands. That way, we can make great garments come to use and our customers can score great deals.

Afound was founded in Sweden in June 2018. Since then, Afound has launched online in the Netherlands, Germany, Austria, Denmark, Norway and Finland.

31 May, 2024

Online markets
Year founded