& Other Stories

& Other Stories offers a wide range of shoes, bags, accessories, beauty products, stationery and ready-to-wear for women. In design ateliers in Paris, Stockholm and Los Angeles, & Other Stories creates collections with great attention to detail and quality. Successfully launched in 2013, & Other Stories is present with 70 stores in 17 markets in Europe, the US and Asia along with an online store at stories.com in 15 markets. In 2018 & Other Stories launched a new product category – haircare, inspired by Los Angeles. New markets were Kuwait via franchise and Austria.

The initial idea was to create a stand-alone beauty brand within the H&M group. Just beauty, however, felt too narrow and accessories and fashion quickly followed suit as the brand was created. When & Other Stories launched in 2013, the brand introduced women to a concept of a wide range of accessories, shoes, bags, beauty and ready-to-wear.