Goals and Ambitions

At H&M Group, we consider the needs of present and future generations and are aware that our entire business must be conducted in a way that is economically, socially and environmentally sustainable. This is why we have set up clear ambitions and bold goals.

Our vision and strategy are built on three key ambitions:

100% Leading the Change

  • Promote and scale innovation
  • Drive transparency
  • Reward sustainable actions

100% Circular & Climate Positive

  • A circular approach to how products are made and used
  • Use only recycled or other sustainably sourced materials
  • A climate positive value chain

100%  Fair & Equal

  • Fair jobs for all
  • Inclusion and diversity
“We want to use our size and scale to lead the change towards circular and climate positive fashion while being a fair and equal company."

Anna Gedda, Head of Sustainability

Our Goals

We have set several ambitious goals and will continue to do so. This is our main goals for a sustainable fashion future:

  • By 2020, H&M Group aims to source 100% sustainable cotton
  • By 2030, H&M Group aims for 100% recycled or other sustainably sourced materials
  • By 2040, H&M Group aims to have a climate positive value chain

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