News Article

ARKET starts renting out childrenswear to encourage reuse and re-wear

Nordic lifestyle brand ARKET will begin offering products from its children’s collection for rent through a new partnership with Amsterdam-based online shop and clothing subscription Circos. From 28 January 2021, a broad selection of ARKET designs can be rented either individually or as part of an edited bundle of clothes on, delivered directly to the door.

“We’re really happy to be able to give our customers the possibility to share products with other families and proud to join Circos in their vision for a more circular everyday life. Children’s clothes need to be designed with a longer-term horizon in mind, and all our garments are consciously intended to be handed down when outgrown”.

Pernilla Wohlfahrt, Managing Director ARKET

A typical child grows through eight sizes in the first two years of its life, and on average, their parents buy around 280 pieces of clothing during this time – most of which are only used for a few months, or even less. Renting instead of buying allows customers to share the footprint of the products and also saves time, money and space as the wardrobe can grow along with the child.

“With our partnership, ARKET and Circos bring a valuable and much-needed service to a growing market of environmentally-conscious parents and caretakers. I am very excited about the journey ahead of us, making fashion more sustainable and simplifying good choices”.

Erick Bouwer, founder and CEO at Circos.

The Circos subscription is available to European customers from €19,50 per month. Rented clothes can be kept and used for as long as they fit and returned when it’s time to size up or update the wardrobe for a new season. Between eight and ten families will share and enjoy the same piece of clothing, and once the product eventually wears out, the materials are
repurposed to make new products.