Press release

Eco chic make-up at H&M for the spring

Natural and feminine are the key ideas for H&M’s own make-up, by H&M, for the spring. Neutral shades like khaki, sand and earth combined with pale, shimmering pastels create a ‘sun-kissed’ skin look, such as after a hot day out on safari.

Eyes are shaded in shimmering apricot, light meadow green and the blues of sea and sky. The contours of the eye are then accentuated using eyeliner in light green or bronze. The lips give a natural, ‘unpainted’ impression with lip gloss in shimmering apricot, raspberry or bronze. Pretty, iridescent nails in pale apricot and light pink complete the look.

H&M produces its own make-up and skincare products: by H&M. The product range has been created for fashion-conscious women and men and includes a wide selection of make-up products in carefully coordinated colours that are updated each season. The collection includes accessories such as brushes, make-up and toilet bags and body care products for both women and men. H&M’s in-house product range also includes make-up for the younger generation.

Press pictures can be downloaded at www.hm.com

For more information please contact:
Annacarin Björne, telephone: + 46 8 796 57 57,
e-mail: annacarin.bjorne@hm.com