Finally here! H&M opens Paris flagship store designed by Jean Nouvel on the Champs-Elysées
Today H&M opened the doors of its new three-storey flagship on one of the most famous avenues in the world; the Champs-Elysées. A crowd of fashionistas gathered and when the store opened the excitement started as people shopped H&M’s latest collections, involving of-the-moment fashion and wardrobe essentials for men, women and teens.
“We are thrilled to open this amazing store and to be able to offer the world the ultimate shopping experience where the latest fashion trends and timeless architecture meet”, says Thomas Lourenço, Country Manager of France.
The shopping fervour in-store stemmed from a wave of excitement that kick-started two days before at a fabulous Paris fashion week party, where guests could preview the store and the latest H&M fashions, which provided the ultimate fanfare to H&M’s long awaited arrival at this mythical address.
International fashion press, fashion industry notables, designers, models and celebrities were all there.
Among them, the world famous architect Jean Nouvel, photographer Patrick Demarchelier, Nathalie Rykiel, Martine Sitbon, Gaspard Yurkievich, Haider Ackermann, but also French actress and model Lou Doillon, Elisa Sednaoui, Astrid Munoz, socialites Tatiana Santo Domingo, Eugénie Niarchos and Andrea Casiraghi.
Once inside the vision achieved by Jean Nouvel and H&M was revealed – a jaw dropping 2800 square meters, three level store that was created to stand the test of time and act as a part of the history of Champs-Elysées and give the impression that it had always been there.
The idea behind the masterpiece is that of merging the traditional white limestone of Paris with an industrial dark contrast that can be seen in the store fixtures and lighting. The focal point of the store is visible from outside and within in the 11 LED screens that create a moving story from the sidewalk, which interacts with and amazes you all at the same time.
This opening marks the 140th store in France and the 11th store in Paris proper. Expansion will continue to be a focus for France for 2011 with stores planned for both new and existing cities. The new Champs-Elysées H&M store is situated at 88 avenue des Champs-Elysées.
To download images and videos please see: www.hmchampselysees.com
For more information please contact:
Julia Duhamel
H&M France
Email: julia.duhamel@hm.com
Phone: +33 1 53 20 71 17
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has over 2,000 stores in 37 markets. In 2009, sales including VAT were SEK 118,697 million and the number of employees was more than 76,000. For further information, visit www.hm.com