News article

H&M Explores New Way of Shopping with Instagram

H&M is offering customers in the U.S. a whole new way of shopping as fashion fans can now buy our products straight off Instagram. We are so proud to, together with other selected retailers, be part of the launch of this entirely new checkout solution developed by Instagram.

H &M is taking several actions to improve the shopping experience both in physical stores and online, rolling out digital features and services to boost the customer offer. And we are so looking forward to try out this flexible and inspiring new way of shopping.

“We are excited to be part of this launch and to offer U.S. customers the possibility to buy our products straight off Instagram. We believe this is a great way to offer fashion fans an inspiring and convenient shopping experience. Instagram is such an important channel and we look forward to exploring this new way of shopping”, says Sara Spännar, Head of Marketing & Communications at H&M.

The feature is available in the U.S. starting March 19.