Press release


Sharing a mutual love of a personality-driven and well-designed home, we’re thrilled to announce that our first-ever design collaboration is with the American designer, potter and author Jonathan Adler.
The collection includes a range of bold and irreverent decorative items such as sculptures, vases, trays and boxes, and also mugs, candles, cushions and a throw. With bright colours, vivid patterns and bold accents, this is a collaboration that encourages customers to live glamorously. The Jonathan Adler and H&M HOME collection will be in selected stores and online at beginning November 14.

 “It has been a dream to work with H&M HOME.  I hope people enjoy the collection as much as I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)”! 

 Jonathan Adler.

Known for his modern, glamorous aesthetic – with a whisper of irreverence – Jonathan established his company in New York City in 1993. The brand’s manifesto underlies everything Jonathan designs: “We believe colours can’t clash”; “We believe minimalism is a bummer”; and, above all“, If your heirs won’t fight over it, we won’t make it”. Tapping into Jonathan’s belief that your home should make you happy, the Jonathan Adler and H&M HOME collaboration focuses on the social areas of the living room and lounge, with the campaign images shot in Adler’s inspirational New York City home.

“Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler. His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world”. 

Evelina Kravaev Söderberg, H&M HOME’s Head of Design and Creative.