Press release

H&M is proud to announce the launch of Stella McCartney for H&M

700 of London’s coolest fashionistas and most influential movers and shakers arrived at the Stella McCartney / H&M Launch in St. Olaves, SE1 to celebrate the unique collaboration between H&M and Stella McCartney.

Actresses, models, musicians, opinion formers and key fashion press arrived at the special location to party with Stella. Guests were able to admire the new designs of the collection in a catwalk show with a difference as the models played Musical Chairs on the runway, adding a fun and flirty twist to the show. As well as the beautiful Main Hall, there were several rooms such as the Games Room, The Secret Garden Room & The Chill Out Room.