Press release

Record date decided for 2:1 share split at H & M Hennes & Mauritz AB

The Annual General Meeting (AGM) of H & M Hennes & Mauritz AB on 29 April 2010 resolved to implement a 2:1 share split, such that each existing share is split into two shares of the same class. On the basis of the authorisation from the AGM, the Board of Directors has now set a date for effecting the split as follows.

The record date for the split will be 3 June 2010, which means that the last day of trading prior to the split will be 31 May 2010. The first day of trading in the split shares will be 1 June 2010. The shares obtained through the split are expected to be entered in securities accounts on
4 June 2010, which is the day after the record date.

The split will be carried out automatically by Euroclear and shareholders need take no action. After the split the number of shares in the company will amount to 1,655,072,000, of which 194,400,000 will be series A shares and 1,460,672,000 series B shares.

The Board of Directors

H & M Hennes & Mauritz AB