Sonia Rykiel pour H&M

In time for Christmas, Sonia Rykiel unveils a lingerie collection for H&M that embraces her signature chic and modern style. There are luxurious pieces in fluid velvet, silk and satin and separates come in Rykiel’s signature multi-stripes and rhinestones. Accessories such as brooches, hairbands, pillows and slippers complete the collection. The first guest designer to create a lingerie collection for H&M, Sonia Rykiel has also signed its first designer Christmas collaboration. The collection will be launched in around 1500 of H&M’s stores on all markets

from 5th December 2009; it will also be available in 8 major Sonia Rykiel boutiques worldwide. 

“Rykiel style is more than fashion, it is a lifestyle. It is a very French elegance, but more than that it is very Parisian, and even more than that it is very Left Bank. It is the incarnation of the Saint-Germain-des-Prés woman. With this lingerie collection, the house’s signature chic and seduction is available for all women,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel.

‘The Sonia Rykiel pour H&M’ lingerie collection comes is available six themes. A tuxedo is revisited as twenties inspired loungewear in velvet with chiffon lining and belt. There are 100% silk chiffon separates which include camisoles, night slips, nightgowns and kimono-style peignoirs. Underwear includes silks, lacy cotton tulle and Rykiel’s signature multi-stripes. There are floral motifs and “Belle en Rykiel” written in rhinestones. Bra styles include bandeau underwired and soft shaped, some with removable straps. Briefs are low cut or hotpant style with grosgrain details. Colour schemes focus on pale pink and black and multi-stripes in harmonies of old rose, violet and black. There’s an array of accessories with rhinestone or striped slippers, dusty pink mules, rhinestone brooches and hairbands and a velvet pillow bearing the message “Belle en Rykiel.” 

Prices range from €7.95 for thong briefs to €29.95 for a rosette brassiere or fitted body. A full-length asymmetrical velvet dress is €79.95, a silk kimono peignoir €59.95 and velvet tuxedo pants €39.95 

“Who better than Sonia Rykiel to make lingerie chic! These styles are really new, sensual and very feminine yet “dressed”. I love the stripes, which are so modern, and the black and nude colours are very flattering. It’s about looking good underneath for your own sake,” says Margareta van den Bosch, creative advisor of H&M.

For more information please contact H&M’s press service:
E-mail: mediarelations@hm.com
Telephone: +46 8 796 53 00