For the first time, COS is expanding into the wholesale business, announcing three new partnerships for Autumn 2022; Nordstrom (USA), Breuninger (Germany) and Yoox (Global online).
COS launches wholesale business
This expansion marks an exciting step in the brand’s growth strategy. Making COS available on more channels supports the aim to ‘meet the customers where they are’ and continue to build greater brand awareness.
Expanding into wholesale has been in discussion for a while, but now the timing feels right. We know the retail landscape is changing and we need to meet our customers – new and existing – beyond our owned channels, by partnering with best-in-class multi-brand retailers who complement our DNA. This will enable us to engage and inspire customers in more places.
Lea Rytz Goldman, Managing Director COS
This first step into wholesale sees COS partner with three well-established retailers across major markets with an existing online and physical presence, but with great potential for further growth.
COS will launch on Nordstrom’s online channel and four stores across New York and New Jersey on the 13 September, aligning with the brand’s debut at the CFDA’s New York Fashion Week.
COS will launch on Breuninger’s online platform in early October and will be available to buy across Germany, Switzerland, Austria and Poland.
COS will launch on Yoox’s online channel in September and will be available to buy across all it’s live markets.