News Article

H&M HOME opens concept store in Paris

H&M HOME is proud to have opened the doors to its very first standalone store in France – located on 14, boulevard de Capucines, in the heart of Paris. The new interior and lifestyle destination is set across two stunning floors covering 724 square metres and offers a dynamic and inspiring customer experience presenting the latest H&M HOME collections in inviting and contemporary surroundings.

The Concept Store is located at the corner of rue Scribe and boulevard de Capucines in a true Haussmannian styled building, where customers are met by a high ceiling ground floor lounge, with a beautiful staircase leading you to the mezzanine first floor. The store’s decorative and feminine look embrace the Parisian atmosphere and offers a high level of inspiration and services, both in the store environment but also from the store staff, who are able to share tips and creative insights into the home. While browsing the extensive range of products for the living room, bedroom, bathroom, kitchen and kids’ room, visitors will be surrounded by stunning features such as chandeliers with honey-yellow lighting, oak chevron flooring, and beautiful arch windows.

We are delighted and proud to now open our first standalone store in France, and we look forward to surprise and inspire our customers in Paris. This beautiful store is situated in the most stunning building and with its modern and welcoming environment, it will become a perfect physical complement to our digital presence through social media and e-commerce. We hope our Parisian customers will love it as much as we do.

Ida Lindahl, General Manager H&M HOME

The newly designed Concept Store offers an inspirational shopping experience, presenting the latest interior trends and the newest products, including H&M HOME’s popular range of furniture and lighting and a curated selection of external brands, in an atmosphere inspired by contemporary cosmopolitan homes and hotels. The store assortment includes something for every room in the home and ranges from high-quality bedlinen, to clever storage and timeless dinnerware. In addition, customers can enjoy fresh seasonal flowers from our inhouse florist, Bunchery, spoiling visitors with fresh and colourful surroundings, monogram service, international home delivery and the ability to place online orders directly from the store – all in all to become a strong complement to our digital experience online.

H&M HOME Concept Store Paris:
Store address: 14, boulevard de Capucines, 75009 Paris, France
Store area: 724m2
Opening hours: Mon-Sat: 10.00-20.00. Sun: 11.00-19.00