News article

Sellpy launches in Germany

Sellpy has united second-hand lovers in Sweden since 2014. Now they are launching in Germany, making it possible for more customers to shop from a wide range of second-hand pieces or resell their pre-loved styles.

“Every garment, that is bought second-hand, saves valuable resources for our planet. As Sweden’s largest online shop for second-hand we want to empower everyone to live circular. So we make it super easy to give articles a second chance”, says Michael Arnör, CEO Sellpy.

Sustainable consumption and the change from a linear to a circular textile economy are an integral part of H&M Group’s sustainability work. New business models in the areas of rental, repair and re-commerce play just as an important part as investments in research and development of new recycling technologies and materials. Sellpy and H&M Germany are now joining forces to make second-hand shopping even easier and to inspire more sustainable consumer behavior.

“We see that the awareness and demand from our customers for sustainable fashion is constantly growing and is now probably greater than ever. That’s why we’re particularly pleased to be able to offer a new sustainable way of buying and selling fashion, in collaboration with Sellpy”, says Thorsten Mindermann, Country Manager of H&M Germany.

The second-hand market is one of the fastest growing economic sectors within the fashion industry and offers a sustainable, modern and personalized offer and shopping experience for consumers. H&M Group first invested in Sellpy in 2015 through its investment arm CO:LAB. As a result of the recent investments, H&M Group now holds a share of approximately 70 percent.

“We’re excited about Sellpy’s first step on their international journey which we support with our investment and strategic partnership. We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular”, says Nanna Andersen, Head of CO:LAB H&M Group