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H&M GROUP ANNUAL & SUSTAINABILITY REPORT 2024

Annual and sustainability report 2024 cover hero

H&M Group’s annual and sustain­ability report 2024 is detailing our financial and non-­financial performance from 1 December 2023 to 30 November 2024.

Key figures

200

billion SEK in net sales

1%

recycled or sustainably sourced materials in our commercial products, including 29.5% recycled materials

1%

reduction in scope 3 greenhouse gas (GHG) emissions under our science-based target against a 2019 baseline

1

billion SEK in cash flow from operating activities

Word from CEO

“Thanks to the commitment and contribution from our teams and a strong plan, I am optimistic about our potential. We will take significant steps forward in 2025 and keep working to build the foundation for continued profitable and sustainable growth.”

Daniel Ervér, CEO H&M Group

Daniel Ervér, CEO H&M Group
Daniel Ervér, CEO H&M Group

Sustainability progress report 2024

In addition to the annual and sustainability report, the sustainability progress report provides a consolidated overview of H&M Groups progress in key sustainability impact areas.

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